Fashionable Teens and young adults across America have made wearing sneakers into a movement, and have influenced the creation of the sneaker culture. These people are considered to be "sneakerheads".
Originally Collecting sneakers started in the mid 1980's when Nike and Michael Jordan collaborated. Consumers love the team up with the two and kept the sneaker shelves empty. Eventually hip hop artist like RUN DMC started to wear sneakers and the demand for sneakers increased even more. As the years passed more basketball players started to get endorsed by sneaker companies such as Nike, Adidas, and Reebok.
Because teens looked up to these basketball players and hip hop artist they found a way to look somewhat like them, which was sneakers. The sneaker companies took way of this and they started to release exclusive colorways of certain sneakers. These exclusive colorways would be released in limited numbers sometimes as low as 100 pairs throughout the world. When the sneakers are released in these low numbers the buyers feel like they have to be the first to have them so they have what the call a camp out. When the "sneakerheads" camp out for a sneaker they sit outside of the store and wait until the shoe is released. Sometimes campouts can last for a few hours, but some can last for weeks. An example of this when the Titanium Air Jordan XX3 shoes were releasing, They were set to be sold in 23 stores throughout the country and each store only had 23 pairs some of those stores were reported to have buyers camping out for as long as two weeks.
Some sneaker collectors make money off of there collection by buying and reselling sneakers. others say that they could never sell their sneakers because they love them to much. These collectors all collect in different ways and for different reasons and but one thing that is the same with them all is that they all love their sneakers.
Because teens looked up to these basketball players and hip hop artist they found a way to look somewhat like them, which was sneakers. The sneaker companies took way of this and they started to release exclusive colorways of certain sneakers. These exclusive colorways would be released in limited numbers sometimes as low as 100 pairs throughout the world. When the sneakers are released in these low numbers the buyers feel like they have to be the first to have them so they have what the call a camp out. When the "sneakerheads" camp out for a sneaker they sit outside of the store and wait until the shoe is released. Sometimes campouts can last for a few hours, but some can last for weeks. An example of this when the Titanium Air Jordan XX3 shoes were releasing, They were set to be sold in 23 stores throughout the country and each store only had 23 pairs some of those stores were reported to have buyers camping out for as long as two weeks.
Some sneaker collectors make money off of there collection by buying and reselling sneakers. others say that they could never sell their sneakers because they love them to much. These collectors all collect in different ways and for different reasons and but one thing that is the same with them all is that they all love their sneakers.
